Thursday, September 18, 2014

The Neurochemistry of Mediocrity pt.III

Jolts Per Minute

There's a term used on american TV, "Jolts per Minute".

In the past the dynamics of american shows and movies was measured by "jolts per minute" - which meant how many shocks per minute were delivered to the audience.
It could be anything from changing the musical theme, the volume, to new things happening on-screen. Anything. This way the TV used to keep the viewers' attention, which is based on dopamine.

Social Acceptance
From early age a pattern that links approval and security forms in the brain. Kids seek approval for their actions from their parents, later - from teachers, friends or other authorities. This way a dependance on approval forms in the subconscious and becomes an indispensable attribute of comfort and security.
But our dependance on approval can be explained not only with psychological reasons but also with physiological ones - every time when we recieve approval or even mere attention, especially from strangers, we get our dopamine shot.
I guess it's clear now how internet-addiction works. In the past, in order to get someone's approval we would have to do something. Nowadays it's no longer necessary. Pretending and taking photos of your lunch is enough.
By the way, geniuses and outsiders almost completely lack the need for approval.

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